The project involved updating the image of a company specializing in electrical engineering, telecommunications, and solar energy projects. With the launch of a new division for photovoltaic projects, it was crucial to relaunch the brand to attract new clients and highlight the company's innovation.
The new visual identity aimed to showcase the company's modernization and commitment to innovation in the industry.
Overview
Problem
Goal
Ideation
Design
Impact
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Strengthening brand guidelines for electrical engineering solutions
The project involved updating the image of a company specializing in electrical engineering, telecommunications, and solar energy projects. With the launch of a new division for photovoltaic projects, it was crucial to relaunch the brand to attract new clients and highlight the company's innovation. The new visual identity aimed to showcase the company's modernization and commitment to innovation in the industry.
A major issue was that the company had an outdated image, poor aesthetics, and a weak value proposition. They didn’t have a website and depended mainly on word-of-mouth with a limited client base. To fix this, a new business model was needed, featuring a complete brand update and a social media strategy. This would improve the company’s online presence, strengthen its value proposition, and attract new customers more effectively.
Clients in engineering need specialized companies for their projects. Without clear visibility and a strong value proposition, they become frustrated when searching online. It’s important to build a strong brand with a clear value proposition to attract and keep these clients.
The main goal was to set up a new business model and define the scope of the innovation area to improve service promotion. The company's image was redesigned with a style guide and design system, making it easier to create consistent and attractive marketing materials.
Sessions were held with the marketing team to guide the company’s rebranding. The old brand looked traditional and did not stand out in the sector. To create a unique identity, the design was simplified with typography based on shapes and an icon representing movement. An orange color palette was chosen to stand out from competitors, as yellow and red are more common.
In the design phase, the key concepts to communicate were confirmed: innovation, futuristic vision, and modern essence. Based on this, the logo was adjusted, and a tagline reflecting the company's commitment was added. After defining the branding, value proposition, style guide, and business model, collaboration with the marketing team led to the development of additional graphic pieces and their promotion on social media.
With the brand developed and launched on various platforms, new potential clients were attracted. Additionally, a company that develops lighting showed interest in the innovation projects related to solar panels. This significantly boosted the innovation area and also led to an increase in the company’s other services.