ภาพรวม

Enhancing brand visibility and engagement for a Laser cutting services provider

Overview

The project focused on creating a strong brand identity and increasing visibility for laser cutting services. Through interviews and client analysis, key areas for improvement were identified. Based on these insights, a complete visual identity system was designed, including the logo, graphic elements, and social media content. Strategic advice was also provided using the Canvas model to enhance the brand’s presence and effectively promote its services.

Problem Statement

The main challenge identified was that, as a newly established company, they struggled to define and promote their brand effectively. Therefore, an integrated action plan was requested to position the brand and highlight their services. This plan included a rebranding process, the development of a detailed style guide, and the creation of specific graphic elements to optimize their social media presence.

People who need laser cutting services want to be able to easily contact providers, see prices, and know delivery times. Currently, there are few companies offering this service, and the information they provide is unclear.

Goal

The goal to address the identified problem was to create a strong brand identity and consolidate product branding. Additionally, advisory services were provided to develop an action plan and a business proposal to improve internal operations and clearly define the service scope. Design thinking strategies and the business model canvas were used to establish a solid business model and a clear, coherent vision for promoting laser cutting services.

Ideation

At this stage, the key brand concepts and color palette were defined. During the working sessions, it was decided that the brand needed to project a strong and creative identity with a connection to Japanese culture, as many of its products were inspired by it. Concepts such as strong, creative, kawaii, and fantastic were established to guide the design. The color palette was carefully selected to be representative and visually striking. For typography, a custom font was chosen for the logo, adjusting letter spacing to improve readability. For body text, the Flexo font was selected for its versatility and range of styles.

Design

The design proposals were refined, and the brand icon was created using a whale, matching the company name. The selected colors were added to the palette to achieve an aesthetic consistent with the defined concepts. The icon was designed using the golden ratio to ensure harmonious and balanced shapes. After defining the icon and brand logo, other graphic elements were developed to complete the brand style guide. Finally, the company received advice on content management and the effective use of graphic assets, aligned with the new business model.

Impact

Once the project was completed, a follow-up on the value proposition was conducted. There was an increase in social media engagement, as the target audience could easily recognize and connect with the company’s distinctive whale, which attracted more attention. Additionally, the clearer presentation of the services led to a significant rise in inquiries.